Technological advances are as rapid as intelligent minds discover incredible methods to gain more with less effort. What is normally called by-products in manufacturing a certain main product is generating more income in addition. And such, it is cost effective and in fact a bonus. Those who are acquainted with chemical reactions are familiar with many such results in reactions even in the laboratories and this knowledge is passed on to industrialists. However, this is blindly overlooked by many not realizing the immense financial gain it could bring. What precipitates could be used for other purposes. Trapping fumes that are let off in the air in certain industrial manufacturing could spindle a lot of money if thought of. Or else, consider the wastage that is usually sent down a drain. How many realize the nutrient value of kitchen wastes? Surely a farmer values the animal dung as the best option for manure in organic farming and also the humus that is formed by decomposed foliage. Hence, waste water, dumpsites and the like should be given due value if the earth has to be sustained.But not all machines developed to separate some elements can boast of such by-products or extra benefits. Take for instance the acid neutralizer filter by name it suggests that it strains off something which is not the case. In this application it is not actually reducing the irritant chemical ions but increasing the alkali content to counteract. So, there is no question of a precipitation of the unwanted something for further use. There is no elimination but rather balancing that takes place. Perhaps, the physical shape of the instrument resembles a water purifier who ever christened it though in this wise. Terminology does not give a layman in the market the correct meaning and could mislead him or her. It is necessary for the supplier in the retail market to explain to the customer world as to what it does exactly and what it does not really. Yet another approach for an acid neutralizer filter is to highlight why it needs to balance in the PR promotions because not many are aware of the chemistry that is essential for the body especially in relation to vital organs such as the heart, lungs and the kidney. Simply as it is, the technical jargon does not directly relate to a health-specific need, and casual observers will by-pass the idea of its value for healthy living. And also the fact that it is water that needs to have the ionic balance is somewhat obscure which also will give a notion that it is for all materials. How many of the common mass will be urged to browse the internet to dig into this product, leave alone its chemical connotation?When products and machines enter the marketplace they need to be identified appropriately, let consumers will look the other way as if it is not related to them. Even if it is highly technical in nature the generic name should be marketable and connected. To know more about Alkaline water filters Australia, visit this site.